Arizona Gives Workshop: 5 Signs Your Brand Has Put Your Audience to Sleep

Course Description: 

In this dynamic session, Emily Soccorsy, CEO + cofounder of Root + River, an intrinsic brand strategy team, will reveal the top five ways your brand has put your audience into a deep, deep sleep. Then, she’ll share three strategies for sounding the alarm, waking them up and inspiring them to be bright-eyed fans of your brand. If implemented, these strategies will give you an opportunity to breathe post-pandemic life into your brand, deepen the meaning of your work and align you with clients who inspire and propel you forward. 

In this session, you will learn:

•  Develop a new understanding of what a brand is.
• Identify ways your brand is using ineffective strategies to differentiate itself and develop an audience.
• Learn several strategies for improving your brand's content. 
   

This event will have automated captions via Zoom’s transcription function. Please note that these captions are generated by Zoom's computer software and may not always accurately transcribe what is said.

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