Giving Days, virtual events and personalized digital interactions have one item in common. All have attracted a new class of virtual donors where engagement requires intentional messaging; campaigns around sustained giving and storytelling. Developing specific plans to re-engage before and retain donors after a giving day are key to an organization's growth and success.
Learn more about your virtual digital donor, who they are, and what is needed to communicate, engage and retain.
KEY TAKE-AWAYS:
About our Presenter:
Lisa Krueger is currently the CRM/Fundraising Product Manager at Foundant Technologies. In addition to being a CFRE, she is co-founder of GiveBackTahoe Giving Day and president of MartisONE.
Lisa understands first-hand the demands on organizations having served as Chief Development Officer, a Nonprofit CEO, and a Marketing & Communications Director in the Nonprofit & Technology sectors.
Virtual Donor Simple Campaign Planning Checklist | Available after Purchase |
Sample Returning Donor Marketing Timeline | Available after Purchase |
Slides Handout (2.5 MB) | Available after Purchase |